PAWS UP for the Cure began as a single act of solidarity, a dog wearing a bandana alongside her human in treatment. But the overwhelming response from families, pet lovers, small businesses, and community partners has made it clear: this campaign has the power to grow.

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Key Goals for 2026

• Expand campaign footprint through Kidomo’s national family event calendar

• Launch year-round ambassador program featuring storytelling, pet features, and survivor profiles

• Formalize corporate partnerships to support distribution, promotion, and program development

• Develop campaign kits for local organizers, vet clinics, shelters, and schools to broaden reach

• Continue donating 100% of proceeds to the Canadian Cancer Society

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PAWS UP for the Cure is a growing national campaign with a powerful message: that pets are more than companions, they are caregivers, emotional anchors, and partners in healing.

 

With continued support, we are positioned to scale this initiative across Canada in support of the Canadian Cancer Society, offering families a visible, inclusive, and meaningful way to walk through Breast Cancer with their dogs by their side.

 

Together, we can raise our paws — and

our voices — for care, connection,

and a future filled with hope.