Strategic Partners Secured

• Bark & Main: Canadian small business producing the PAWS UP bandanas

• Kidomo: Event production and marketing support for live activations across family venues

• RioCan: Hosting Pre-Run promotional events at high-traffic retail centres

• Nancy McFatter: Founder-President, Kidomo, Volunteer, Corporate advisor and campaign advocate helping guide long-term strategy

• Stay tuned for further updates this month

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Campaign Activity to Date

• 300+ limited-edition bandanas purchased to date (in 14 days)

• 100% of bandana proceeds donated directly to the Canadian Cancer Society, at live events, via QR code

• Advance promotional events planned for September 2025, including PAW Patrol meet and greet at RioCan properties..

• PAWS UP for the Cure will culminate in a presence at the CIBC Run for the Cure on Sunday, October 5, 2025

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